Medium & The Message

The medium of The Scarecrow is that it is a short animated promo video. You can tell that this is a promo video by the allusion that they make when the scarecrow holds the chili in his hand. The message of this promo video is to "Cultivate a better world".  This video works because of many things including the visuals and the song that they put in it. They show you how they mistreat the chickens and how they keep the cows locked up. These images make you feel pity and sympathy for the animals. The problem in this scenario is that the Crow Foods Incorporated is lying to the people telling them that the food they serve is all natural when in reality it is not. The scarecrow came up with a great solution which was to gather produce from his farm and hand make the food rather than make it in the factories.